Effective date: October 3rd, 2026. Last updated: October 3rd, 2026

This Privacy Policy explains how YUÈ (“we,” “us,” or “our”) collects, uses, and shares information when you visit yueofficial.com (the “Site”), contact us through the Sit, or purchase items and patterns from us.

For purposes of data protection laws such as the EU and UK General Data Protection Regulations (“GDPR”), YUÈ is the “controller” of the personal information described in this policy.

By using this Site, you agree to the practices described in this policy. If you don’t agree, please don’t use this Site.

1. INFORMATION WE COLLECT

Information you give us directly

Contact form: When you use our Contact Us page, we collect your name, email address, phone number (optional), and any message you choose to send.

Purchases: When you buy a pattern or a look, we collect your name, email address, billing information, and, for physical items, your shipping address. Payment details (such as card numbers) are collected and processed by our payment processors. We do not see or store your full payment card information.

Correspondence: If you email or message us, we keep that correspondence.

Information collected automatically

When you visit the Site, we and our service providers may automatically collect technical information such as your IP address, browser type, device type, operating system, pages viewed, referring pages, and the date and time of your visit. This is collected through cookies and similar technologies (see Section 4).

2. HOW WE USE YOUR INFORMATION

We use the information we collect to: (a) Respond to your inquiries and messages, (b) Process orders, deliver digital pattern files, and provide customer support, (c) Send order confirmations, receipts, and important service messages, (d) Operate, maintain, and improve the Site, (e) Understand how visitors use the Site (analytics), (f) Prevent fraud and keep the Site secure, (g) Comply with legal obligations.

We will only send you marketing emails if you have opted in, and you can unsubscribe at any time using the link in those emails.

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share information only in these situations:

Service providers: We use third parties to help run the Site and our business, including Squarespace (website hosting, forms, ecommerce), payment processors (such as Stripe, Paypal, or Square), and email or shipping providers. These providers may only use your information to perform services for us.

Legal reasons: We may disclose information if require by law, subpoena, or legal process, or to protect our rights, safety, or property, or that of others.

Business transfers: If we are involved in a merger, sale, or transfer of assets, your information may be transferred as part of that transaction.

4. COOKIES AND ANALYTICS

The Site is built on Squarespace, which uses cookies and similar technologies to keep the Site working, remember your cart, and collect analytics about site traffic and usage.

You can control cookies through your browser settings. Disabling cookies may affect how parts of the Site function, such as the shopping cart. Where required by law (including in the EEA and UK), we will ask for your consent through a cookie banner before using non-essential cookies such as analytics or advertising cookies, and you can change or withdraw your choice at any time through the cookie settings on the Site or your browser. Strictly necessary cookies, such as those that keep your cart working, do no require consent.

5. DATE RETENTION

We keep personal information only as long as needed for the purposes described in this policy, including to satisfy legal, tax, accounting, and reporting requirements. Contact form messages are kept for as long as needed to respond to and following up on your inquiry. Order records are kept as required for tax an accounting purposes.

6. DATA SECURITY

We take reasonable steps to protect your information, and Squarespace and our payment processors use industry-standard security measures. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have the right to: (a) Request access to the personal information we hold about you, (b) Request correction or deletion of your information, (c) Object to or restrict certain processing, (d) Request a copy of your information in a portable format, (e) Withdraw consent where we rely on it, (f) Opt out of marketing emails at any time.

To exercise any of these rights, email us at yuedesignsfw@gmail.com. We may need to verify your identity before responding.

California residents: Under the California Consumer Privacy Act (CCPA), you may have the right to know what personal information we collect, request its deletion, and not be discriminated against for exercising your rights. We do not sell or share personal informations as those terms are defined under California law.

Visitors in the European Economic Area, United Kingdom, or Switzerland (GDPR)

If you are located in the EEA, UK, or Switzerland, the following applies in addition to the rest of this policy.

Legal bases for processing. We only process your personal information when we have a legal basis to do so:

What we do » » Information Involved » » Legal Basis

Respond to your contact form message » » Name, email, message » Our legitimate interests in responding to inquiries (and steps you request before entering a contact)

Process and deliver pattern orders, purchased looks, provide support » » Name, email, billing and shipping details » » Performance of a contract with you

Keep tax, accounting, and sales records » » Order and payment records » » Compliance with legal obligations

Operate, secure, and improve the Site; prevent fraud » » Technical and usage data » » Our legitimate interests in running a secure and functional website

Non-essential cookies and analytics » » Cookie identifiers, usage date » » Your consent

Marketing emails » » Name, email » » Your consent

Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal. Where we rely on legitimate interests, we balance those interests against your rights and freedoms.

Your rights. Under the GDPR you have the right to:

(a) Access the personal information we hold about you, (b) Rectify inaccurate or incomplete information, (c) Erase your information (“right to be forgotten”) in certain circumstances, (d) Restrict our processing of your information in certain circumstances, (e) Data portability: receive your information in a structured, commonly used format and have it transmitted to another controller where applicable, (f) Object to processing based on our legitimate interests, and to direct marketing at any time, (g) Withdraw consent where processing is based on consent, (h) Not be subject to solely automated decision-making that has legal or similarly significant effects. We do not engage in this.

To exercise any of these rights, email us at yuedesignsfw@gmail.com. We will respond within one month, and may ask to verify your identity first. This is no fee, unless a request is clearly unfounded or excessive.

Providing information is voluntary. You are not required to give us your personal information, but if you don’t provide what we need (for example, an email address for a digital delivery), we may not be able to respond to you or complete your order.

Complaints. You have the right to lodge a complaint with your local data protection authority. For EEA residents, a list of authorities is available at edpb.europa.eu. In the UK, the supervisory authority is the Information Commissioner’s Office (ico.org.uk). In Switzerland, it is the Federal Data Protection and Information Commissioner (edoeb.admin.ch). We would appreciate the chance to address your concerns first, so please contact us.

8. CHILDREN’S PRIVACY

This Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. THIRD-PARTY LINKS

This Site may contain links to third-party websites or social media platforms (such as Instagram). We are not responsible for the privacy practices of those sites, and we encourage you to read their policies.

10. INTERNATIONAL VISITORS

We are based in the United States, and your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your own.

If you are in the EEA, UK, or Switzerland, we transfer your personal information outside those regions only where appropriate safeguards are in place. These may include the European Commission’s Standard Contractual Clauses (and the UK equivalent), adequacy decisions, or a provider’s certification under the EU-U.S. Data Privacy Framework. For example, Squarespace maintains a data processing addendum and transfer safeguards covering the data it processes on our behalf. You can request more information about these safeguards by contacting us.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above. Your continued use of the Site after changes are posted means you accept the updated policy.

12. CONTACT US

If you have questions about this Privacy Policy or how we handle your information, contact us at: yuedesignsfw@gmail.com