YUÈ is an independent couture brand based in Chicago, practicing fashion design with analytical rigor and empathy. Every garment is sewn by hand in the bedroom of a walkup apartment, from 5-9.

Each collection asks what we inherit, what we borrow, and what we have to invent. YUÈ designs for that gap, in found materials and experimental fabrics, with patterns cut for a range of bodies from the first draft.

YUÈ was founded in 2025 by Northwestern University graduate, Yolanda, who also works as an investment analyst. YUÈ has been published in Harper’s Bazaar Vietnam and shown during New York Fashion Week and Chicago Fashion Week.